There are so many ad agencies that run Instagram Ads for their clients. But budget problems prove to be a downfall for small businesses. Their product/service promotions and reach is severely deprived. We have been getting a lot of queries for running ads from small businesses and due to their budget constraints, their growth kept diminishing with rising costs. But we wanted to help them sincerely with something that they can try out themselves. The whole purpose of this tutorial is to let our beloved audience learn. We were at that stage when we were growing and came across the question on ‘how to run Instagram ads on my own ? ‘. We utilised the power of running campaigns ourselves and made this little tutorial for you. Shall we try it out?
How to run Instagram Ads on my own in 7 easy steps
Before we proceed, one thing to be noted is that you DON’T need an Instagram account to run Ads on Instagram. If you are promoting your Ads on Instagram, you don’t necessarily need to own an Instagram account. Although it is a good practice to have an account so as to build a community of people for your product/service using that account.
Access Ad Manager
1st Step: Go to your Ad manager by clicking ‘Ads’ on the left side of your personal Facebook Account. You can also go to Business Manager by clicking the button below and logging in with your login credentials. You can access Ads manager there as well.
Once you are inside the Ad manager, you can see a host of options, for instance, you can see the status of the ad campaigns, various ad sets and ads.
Once you start running ads, you can see tabular details and get a customised report as well.
Create Campaign
2nd Step is to create a Campaign. Before setting up a campaign, make sure to keep all the images, videos, texts ready in advance. Keeping things ready will help you execute the campaign setup in an easy way. Click ‘Create‘ to start a new campaign.
Choose a campaign objective
3rd Step:
Once you click ‘Create’ campaign, you will be shown a dialog box with the Campaign objectives. You can choose the objective of your campaign. Campaign objectives consist of Awareness, Consideration and Conversion. More details on how to choose your objective is here : Choosing the right advertising objective
For our tutorial, we are taking ‘Brand Awareness‘ as the objective for running the Ad. Select ‘Brand Awareness’ and rename your Campaign, Ad set and Ad.
Click ‘Continue‘.
For your understanding, we named our Campaign, Ad set and Ads as follow (See the picture below) –
Campaign: Test Campaign for Tutorial
Ad set: Test Ad set for tutorial #1
Ad: Test Ad for tutorial #1.
Similarly, you can name your campaigns, ad sets and ads by the name of your choice.
Campaign settings
4th Step:
In the campaign settings, you can rename and set more details about your campaign.
Buying type is ‘Auction’ by default for ‘Brand Awareness’ objective.
You can set a fixed campaign budget for your ads. If you want to fix a daily budget then you can do so in the ad set level.
Ad set settings
5th Step:
Once you are satisfied with the campaign settings, you can go to Ad set settings.
Here, you can change the daily budget limit. Set the day of the ad-set to start running and the end date.
Further below, you will find options to set the locations. Set the location of your choice where you want your viewers to be from. Location of the audience can be targeted based on :
1. People whose home or most recent location is within the selected area.
2. People whose home is within the selected area.
3. People whose most recent location is within the selected area.
4. People whose most recent location is within the selected area but whose home is more than 125 mi/200 km away.
Detailed Targeting includes Demographics, Interests and Behaviors, which can be set in this section of the Ad set.
Demographics is an important step for setting up and running the Ads. Here you can set demographic settings with age and gender.
You can also setup the languages as a targeting parameter for your ads.
Setting ‘Instagram’ as the Ad placement
6th Step:
The most important part is this section where you can choose from different Facebook placement options. Select ‘Instagram’ from the placement options under ‘Manual Placement’ and place a check mark where you want to place your ads on Instagram.
Instagram offers to place your ads on Instagram Feed, Instagram Explore and Instagram Stories.
Choose your placement based on your requirement. Click ‘Next’ after this step. You can review and edit your settings at any stage.
Note: Once you publish your ads, Facebook reviews your ads to check whether your ad adheres to their policies and terms of service. After reviewing, Facebook will run the ad campaigns if it is as per Facebook’s Ad policies.
If you change your ad settings, it will undergo review process.
Setting up the Ad details
7th Step:
Coming on to setup the main Ad, select the Instagram account you want to run your ads on. Even if you don’t have any Instagram account, you can still run the ads.
You can just post a single ad, video or carousel posts.
If you already have posts in your Instagram account and want to promote it, go to ‘Ad setup‘ then click ‘Use existing post‘. Select the post of your choice and then add the required details.
You can also add a website URL.
Once you are satisfied with all the settings, you can click ‘Publish‘ after paying the fees for running the ads.
You can try out different ways to experiment, because experimentation is the key.
Note: Once you publish your ads, Facebook reviews your ads to check whether your ad adheres to their policies and terms of service. After reviewing, Facebook will run the ad campaigns if it is as per Facebook’s Ad policies.
If you change your ad settings, it will undergo review process.
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We can help you solve your query of ‘how to run instagram ads for my business’.