If you ever came across a problem of posting an image and not getting enough likes on Instagram, then you might be doing something incorrect. We came up with the hashtag guide because many of our clients were facing the problem of not getting hashtags for generating likes. There are lots of organic ways to grow on Instagram and increase your engagement rate. We will be discussing a few in this post. However, using hashtags just for the likes is not the right approach towards sharing your content; it should be used to increase the reach, but provide quality content to go with it.
We all know that adding relevant hashtags is a good idea to make your content visible to a lot of people. Let’s go into a little depth.
Why Hashtags ?
This symbol ‘#’ (also known as a number sign/hash sign/pound sign) as a prefix of any word makes it a hashtag on many social media channels. This helps you to check posts which have the same hashtags. You can click the #hashtag to show more contents based on the same hashtag. You can leverage the knowledge of putting the right hashtag to gain more exposure leading to more engagement activities.
Instagram allows 30 hashtags per post in the caption section. Utilize it fully. Ensure that your profile is ‘Public’ for better exposure.
Let us give you a diplomatic answer, ” There is no right way or wrong way to add a hashtag”. Which is true in many sense. But we will give you a better answer: “There are many ways that a good set of hashtags can work as a benefiting factor to your post and non-relevant hashtags won’t work good or may backfire totally.” Remember that the best hashtags will help you to grow organically on Instagram with genuine engagements.
So how to add hashtags ?
We will go a little more into depth as you progress reading this. For starters, your content is the answer to this. If it is about food, add major hashtags related to food based posts. For e.g. #food #foodporn #foodie #foodstagram #foodgasm #foodblogger #foodpics #foodphotography #foodlover #foodpic #foodies
Make it relevant to the post you are sharing. Adding a hashtag which is not even related to the post will be disapproved by your followers in the long run. Imagine posting a photo of a cake and adding the hashtags, #mechanicallife #nasa #oneminuteissixtyseconds . This looks like a disaster but may still work if it is related to any of the event that cake photo was taken for.
Location-based hashtags
You can add location based hashtags as people who are checking out posts which are tagged with location specific hashtags can make it a whole lot better for you. How ? It’s simple, they will go through your post too when they see your post on the Instagram explorer hash-tagged with the location keyword. For e.g.: #Mumbai #newyork #newyorkcity #NewYorker #newyorknewyork #newyorkfashion and so.
Brand-based hashtags
If you are a brand, brand manager or an influencer, you can put brand related hashtags to make it more personal to your viewers. For e.g., we run marketing tips for people, so we like to put hashtags on our posts like : #getmarketingfit #marketingfitness #gettingfitinmarketing and so on.
Few more examples would be like : #nike #justdoit #adidas #haters_gonna_hate #mcdonalds #imjustlovinit etc.
Product/Service-based hashtags
If you have product or a service to offer, add relevant hashtags related to them as well. For instance, let’s say you bake cake for business, then you can add hashtags like : #bakerylife #bakers #bakersofinstagram #cake #cakes #cakeart ##pastries #sugar #flour and many more.
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To put everything into perspective for hashtags from this post, we can suggest you a few points:
1. Post your contents which are appealing to your viewers and add hashtags relevant to that particular post and your brand ONLY.
2. Add location-based hashtags
3. Add brand-based hashtags
4. Add product/service- based hashtags
You can use this format :
Add a nice caption and then follow this method of adding hashtags as below.
[ four to five hashtags for your brand/personal account] [ five to ten hashtags for the product/service] [ four to five hashtags for the location]
If you are a person/brand who doesn’t like to add too much hashtags in the caption, then you can add your hashtags in the comment section of your post.
P.S.: Our trick to grow ogranically on instagram is creating engaging contents, sharing it with the right set of people and utilizing the best set of hashtags. Even though you can add 30 hashtags, we prefer adding less than 25 and more than 11 hashtags for our posts. We also add our own branded hashtag #getmarketingfit.
Let’s take an example for adding hashtags to your post.
#getmarketingfit #gettingfit #marketingfit #instagramgrowth
#cake #cakes #cakestagram #cakedecorating #cakedesign #cakesofinstagram #cakesmash #cakegram #cakelove #cakedesigner
#mumbai #mumbaibakers #amchimumbai #mumbaicakeshop
