We have been getting queries on how to write the most fascinating captions for Instagram posts. So, we thought why not give the perfect guide to write the caption that encourages engagement by viewers. So, here’s a tutorial to write perfect caption on Instagram.
Things to consider before you start writing a caption
There are certain things you need to consider before writing the best caption out there for your profile. It includes knowing your brand, your product and your audience.
Knowing your brand – What does your brand means as a company? The values it hold dear to you and your consumers/viewers ?
Example : Food brand – Freshness of the product, health benefits, on-time delivery, etc.
Photographers – Visual treat, thought-provoking graphics, entertaining pictures, capturing nature in its glory, etc.
You should know your brand in and out.
Knowing your product – The product that you serve should be well-versed by you, its know-how should be well communicated to your viewers.
Example: Marketing Services- Branding Services, Instagram Consultancy services, Hashtag support, etc.
Sports brand: Sports equipment, sports coaching and playing spaces, etc.
The better you know your product, the better you can communicate, promote your product/service to your consumers and viewers.
Knowing your viewers – It is always better to know your audience very well. You can’t predict their behaviour, but you can identify the right kind of audience after making careful observations about their interactions on your platform. Go for trial and error method to see what is the perfect caption on Instagram for you. Which kind of post or caption works for your audience can be known only through your own experiments and results. Failing and learning is the key here.
Example: Cake Shop – The audience here mostly will be sweet tooth viewers or viewers who would like to buy a cake from your brand to give their loved ones. You posting about cake, baking and cooking based posts will help garner better interactions than you posting on vegetables and their therapeutic usage, or something which is off-topic even when it is of the same food-based industry. Stick to your niche.
To know more about Brand Identity and Customer identity, check these links respectively (External Sites) : Link 1 & Link 2
Be specific in what you want to convey the audience.
With the boom of social media, the average attention-span has became very short, so, you just have very few moments to capture your audience’s attention.
Instagram allows 125 words to be displayed on the screen of your viewers and anything more than that is truncated which can be seen only when you click on ‘…more‘ to read the further description.
So, your call to action should be in those 125 words.
Some of the ways to add a caption
You can keep the caption short if the image speaks for itself and no explanation is needed.
You can keep a balanced caption where image description can be described in brief and a little bit of hashtags can be added in the caption itself.
You can also keep it descriptive and explain the back story or the procedure or its significance. Make it long and captivating, and your loyal viewers will read through to understand what the post is about. Some people want to experience the post, so make it interesting so that your viewers can experience at least a fraction of what your post is about.
You can add a question in your caption to ask your followers and let them respond to increase engagement.
You can include other Instagram account holders by using ‘ @ ‘ mention and ask for their opinion on things related to your post.
Use some Call-to-Action so that you can encourage users to take some action as per your requirements.
Quick Summary
So, let’s do a summary of what we can learn from this caption series. We will also add a list of websites that you can refer for getting ready made captions. (2500+ captions)
1. Know what your brand is about and add captions related to your product for the kind of viewers you have.
2. You can add a short caption if the image explains most of it.
3. You can add a medium-sized caption of around 125-200 words and throw in some important hashtags.
4. You can add a long descriptive caption with details and captivating text to make your viewers understand the depth of the post.
5. Make sure to add important call to action within the first 125 words so as to prevent important stuff being buried under ‘…more‘.
6. Use additional hashtags in the comment section to make the caption look less cluttered. (You can learn how to use hashtags properly by clicking this link: (Grow Organically on Instagram)
Here are the links to external websites where they have listed out some captions that you can use.
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