About: Anup Poojary
Anup Poojary is more than just an SEO manager; he’s the driving force behind transformative digital success. With an unwavering commitment to excellence, Anup’s journey is a testament to his unyielding dedication and profound expertise.
Experience
As the SEO Manager at various organisations, Anup leads team overseeing all organic activities, from Search Engine Optimization to ASO tasks. For one esteemed organisation, in just seven months, he orchestrated a remarkable transformation, elevating non-branded keyword search presence from 16% to an impressive 44%. This feat was coupled with a staggering increase in organic traffic, surging from 40,000 to a staggering 150,000 per month.
Anup has made substantial contributions at Freo, managing SEO and ASO efforts for various apps, including MoneyTap, Freo Pay, Fit.Credit (Freo Credit), and Freo Save. He deftly handled content management, on-page SEO for over 1000 pages, and implemented App Store Optimization strategies, demonstrating his prowess in keyword analysis and A/B testing of metadata assets. His work in conversion optimization across organic channels speaks volumes of his marketing acumen.
At Gaboli Online Services, Anup honed his skills in e-mail marketing and LinkedIn sales pitching. He also engaged in in-depth competitor analysis using tools like SEMrush and SpyFu, while skillfully crafting metric analyses and reports through Google Analytics and Google Ads.
Anup’s skillset is a versatile arsenal, boasting certifications as a Google Play Store Listing professional and expertise in Google Tag Manager (GTM) integration and deployment. He is a master of content strategy and implementation on platforms like Quora, Medium, and LinkedIn. Anup excels in Online Review Management and Reputation Management for apps on Play Store, managing advanced Google Analytics and integrating apps into third-party stores like Samsung Galaxy, Vivo, Oppo, Huawei, Amazon, and Mi. He has worked for gaming apps and social media apps for organic growth.
Furthermore, Anup’s adept use of Google Natural Language Algorithm for ASO and SEO is a testament to his forward-thinking approach. His research paper, “Return on Investment (ROI) and Return on Ad Spend (ROAS) at the Action level of AIDA using Last Touch Attribution method on Digital Advertising platforms,” has been accepted and published in the International Journal of Internet Marketing and Advertising, showcasing his academic prowess.
Education
Anup’s academic journey is equally commendable, with a Master’s in Engineering Management from MIT Manipal, where he achieved a final year GPA of 9 and a CGPA of 8.47. He is an Instrumentation Engineer graduated from the University of Mumbai and has worked in a Chemical manufacturing company.
Certifications
Anup’s certifications read like a who’s who of the digital marketing world, including Google Play Store Listing, Apple Search Ads, Google Search Ads, Advanced Google Analytics, Google My Business, and Customer-Centric Marketing. His Competitive Analysis and Keyword Research Test results further highlight his expertise.
In Anup Poojary, you find a dynamic professional who seamlessly blends the art and science of SEO, ASO, and digital marketing. His journey reflects the passion and unwavering commitment that defines him.